The P.A.R.O.S.H. (PAolo ROssello Second Hand) story began 20 years ago with Italian designer Paolo Rossello. He began customizing vintage clothes, re-designing and giving them a second life. Strips of Pakistani fabric are assembled and reconstructed into colourful coats, while US Marines’ standard issue sweaters, adapted in their shape and softened by embroidery and beads, are transformed into glamorous evening pieces.